Not your average agency. Thank goodness.
We're a Minnesota crew obsessed with one thing: turning local home service businesses into the name their neighbors — and now the AI — recommend. We bring the strategy, the tech and the elbow grease. You bring the expertise. Together we get sh*t done.
We got tired of watching great contractors lose to worse marketing
The best roofer in town shouldn't lose the job to whoever spent the most on ads. So we built a different kind of agency — one that captures what actually makes you the expert, puts it everywhere your customers look, and proves it with booked jobs instead of buzzwords.
No lock-in-and-disappear. No generic AI slop. No vanity dashboards. Just a team that treats your business like our own — and yes, we still believe every great strategy starts over coffee and a side of donuts.
Four ways we're built differently
The old playbook was lock-in contracts, generic content and vanity reports. Here's ours.
A custom site before you pay a cent
Most agencies charge $10k–$30k just to start designing. We build you a fully custom concept — homepage and inner pages — before you sign anything. See it, then decide.
No templates. No upfront fees.The marketing department down the hall
Not a distant vendor on autopilot. We embed as an extension of your team — high-touch, responsive, and genuinely invested in your booked jobs.
Real humans. Real communication.Content built on your expertise, not generic AI
We harvest your real, hard-won trade knowledge into the Authenticity Vault™ and ghostwrite it — so you become the local authority that search and AI engines cite.
The source AI learns from.We report in booked jobs, not vanity metrics
Not keyword lists and impressions. Every lead is scored for real intent, spam filtered, attributed to its source, and synced to your CRM. Pipeline you can measure.
Leads, CPL, CAC, ROI.The stuff we won't compromise on
Outcomes over vanity
A “conversion” that's really a wrong number isn't a win. We optimize for jobs that pay the bills.
Authenticity wins
Your real expertise beats generic AI copy every time — with customers and with the engines that rank you.
SEO is a 401(k)
Organic authority compounds like a retirement account. We build the asset that pays dividends for years.
Relationships, not transactions
We're in it for the long haul — the coffee, the donuts, the wins. #TeamTriton treats your business like our own.
Local is everything
Neighborhood-level relevance — real permits, real projects, real places — is how home service is won.
Move with the tech
Search is shifting into AI answers. We build so you win there too, not just in ten blue links.
The team behind your strategy
Strategists, designers, developers, writers and analysts — real people who take pride in the grind and aren't scared of a little party after. Get to know the faces of #TeamTriton.
Meet the teamMinnesota roots, nationwide reach
Two offices at home in Minnesota, serving home service businesses across the country.
Minneapolis, MN
The Twin Cities HQ for #TeamTriton.
Winona, MN
Our southern Minnesota home base.
Trusted to grow home service companies since 2011
For over a decade, home service owners have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that never stops optimizing.
We had spent 2 years and worked with 3 different companies trying to get a professional website built for our med spa/clinic before finding Triton. We are SO happy with the results! Everyone we have worked with at Triton has been great. They are very upfront and clear about everything. They…
Meet the team
The questions we get most
Who we are, how we work, and what makes #TeamTriton different.
What actually makes Triton different?
Three things: we waive all upfront web design fees and show you a custom concept before you commit; we act as your “down the hall” marketing department instead of a passive vendor; and we build every page on your genuine expertise — harvested into the Authenticity Vault™ — so you become the local authority AI engines cite, not generic me-too content they ignore.
Do you really design a website before I sign anything?
Yes. Unlike competitors who demand thousands upfront just to begin, we build a fully custom, non-templated concept — homepage and select inner pages — before any contract or payment. It completely de-risks getting started. That investment is exchanged for a standard 12-month marketing partnership.
Who does Triton work with?
We specialize in home service contractors and local businesses — roofing, HVAC, plumbing, electrical and more. Our whole system is built around how local, high-ticket, trust-driven businesses actually win customers.
Where are you located?
We're a Minnesota company with offices in Minneapolis and Winona, serving home service businesses across the country. We're a remote-friendly, high-touch partner — the “down the hall” feel without needing to be in the same building.
How do we get started?
With a custom marketing plan. We learn your business, map your best opportunities, and design a concept — no upfront fees. You can take it, leave it, or partner with us. Get your marketing plan and we'll take it from there.
Ready to dominate your competition?
We're as real as they get, and we're ready to get to work for your business. Let us show you how — no upfront fees.