callIQ — know exactly what makes the phone ring
The phone is the lifeblood of your business — but “50 calls” tells you nothing. callIQ sources every inbound call to the exact campaign, records and transcribes it, scores the intent, and drops it into leadIQ.
Caller has a leaking roof after last week’s storm and wants an inspection this week. Confirmed address in Edina, open to a full replacement if needed. Asked about financing. High buying intent.
One business line, sourced to every campaign
callIQ shows a different tracking number depending on how each visitor found you — so the call is attributed the moment it connects. To the caller, nothing changes.
Every line, click and conversation, parsed
Enterprise-grade dynamic number tracking meets a proprietary back-end AI engine.
Dynamic Number Insertion
The number on your site swaps automatically based on how each visitor found you — tracking the caller down to the specific ad campaign, landing page or keyword.
Transcription & summaries
Our back-end AI transcribes the audio and distills the whole conversation into a clean, human-readable paragraph inside your dashboard.
Deep session analytics
Every call captures the caller’s verified name, phone number, exact duration, date and marketing-channel attribution.
Intent grading, 1–5 stars
Instead of listening to every recording, each call is graded on explicit buying signals so you can judge performance at a glance.
leadIQ integration
The parsed call profile is pushed straight into leadIQ, matching your phone leads with form submissions and web chats.
Keyword-level attribution
Know which keyword, ad and page made the phone ring with a high-paying job — so you fund only what generates profit.
Every call graded 1–5 for buying intent
Stop listening to every recording to judge your marketing. callIQ scores each conversation on explicit buying signals.
The caller describes a specific job, asks for a quote or to schedule, and shares an address or timeline. This is the call the campaign exists to produce.
Book itA genuine buyer with a real need, discussing services and pricing. Follow up fast before they call the next contractor on the list.
Fast follow-upA real prospect gathering information or checking availability — early in the decision. Helpful, but not yet ready to book.
NurtureAn existing customer, supplier, vendor or off-topic caller. A real conversation, but not a new job — kept out of your lead cost.
Log onlyRobocalls, spam, wrong numbers and solicitations — usually under a minute. Identified and filtered so they never inflate your numbers.
Auto-filteredcallIQ feeds the same scored pipeline
Phone leads land in leadIQ next to your forms, chats and texts — attributed and CRM-synced.
Questions about call tracking
How callIQ sources, records, transcribes and scores every inbound call.
What is Dynamic Number Insertion?
DNI swaps the phone number displayed on your website automatically, based on how each visitor arrived. A visitor from a Google Ad sees a different tracking number than one from organic search or your Google Business Profile — so every call is sourced to the exact campaign, page and keyword that drove it. Callers dial your business as normal; the routing is invisible to them.
Do callers know they’re being tracked?
No. The tracking numbers forward instantly to your real line, so the caller experience is identical. The attribution and recording happen behind the scenes — you simply get a fully sourced, transcribed and scored call log.
How does callIQ grade a call without me listening to it?
The back-end AI transcribes the conversation and analyzes it for explicit buying signals — a described job, a quote request, scheduling, budget or timeline. It assigns a 1-to-5 star score and writes a short summary, so you can judge marketing performance from the dashboard instead of the phone.
How do phone leads show up alongside my other leads?
Every call profile is pushed into leadIQ automatically, sitting next to your form submissions, live chats and texts in one scored, attributed pipeline — and syncing to the CRM you already run.
Fund the campaigns that ring the phone
Get a marketing plan that puts callIQ on your site — every call sourced, transcribed and scored, straight into your pipeline.