callIQ — tracks exactly what makes your phone ring
The phone is the lifeblood of your business but “50 calls” tells you nothing. callIQ sources every inbound call to the exact campaign, records and transcribes it, scores the intent, and drops it into leadIQ.
Caller has a leaking roof after last week’s storm and wants an inspection this week. Confirmed address in Edina, open to a full replacement if needed. Asked about financing. High buying intent.
One business line, sourced to every campaign
For paid campaign traffic, callIQ swaps in a tracking number so the call is attributed the moment it connects — all while still ringing the same line you already have. Organic and Google Business visitors still see your real number, so your listings and citations stay consistent.
Every line, click, and conversation — analyzed.
Enterprise call tracking, powered by a custom AI engine. We automatically attribute every phone call to the exact ad, keyword, or page that generated it so you know precisely which marketing brings in revenue.
Dynamic Number Insertion
The number on your site swaps automatically based on how each visitor found you — tracking the caller down to the specific ad campaign, landing page or keyword.
Transcription & summaries
Our back-end AI transcribes the audio and distills the whole conversation into a clean, human-readable paragraph inside your dashboard.
Deep session analytics
Every call captures the caller’s verified name, phone number, exact duration, date and marketing-channel attribution.
Intent grading from 1 to 5
Instead of listening to every recording, each call is graded on explicit buying signals so you can judge performance at a glance.
leadIQ integration
The parsed call profile is pushed straight into leadIQ, matching your phone leads with form submissions and web chats.
Keyword-level attribution
Know which keyword, ad and page made the phone ring with a high-paying job — so you fund only what generates profit.
Every single call is automatically
Stop listening to every recording to judge if your marketing is actually working. callIQ scores each conversation on a scale of 1 to 5 for buying signals that line-up with your offerings.
The caller describes a specific job, asks for a quote or to schedule, and shares an address or timeline. This is the call the campaign exists to produce.
Book itA genuine buyer with a real need, discussing services and pricing. Follow up fast before they call the next contractor on the list.
Fast follow-upA real prospect gathering information or checking availability — early in the decision. Helpful, but not yet ready to book.
NurtureAn existing customer, supplier, vendor or off-topic caller. A real conversation, but not a new job — kept out of your lead cost.
Log onlyRobocalls, spam, wrong numbers and solicitations — usually under a minute. Identified and filtered so they never inflate your numbers.
Auto-filteredcallIQ feeds your single pipeline
Data from your phone leads automatically land in leadIQ next to your forms, chats, and texts. One platform that houses all of your results, so the only searching being done is by new leads looking for you.
Built for your trade
From roofing to HVAC to remodeling — 35+ home service trades, plus small business and automotive.
Trusted to grow home service companies since 2011
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
Meet the team
All about call tracking
Learn how callIQ from Triton sources, records, transcribes, and scores every inbound call.
What is Dynamic Number Insertion?
DNI swaps the phone number displayed on your website automatically, based on how each visitor arrived. A visitor from a Google Ad sees a different tracking number than one from organic search or your Google Business Profile — so every call is sourced to the exact campaign, page and keyword that drove it. Callers dial your business as normal; the routing is invisible to them.
Do callers know they’re being tracked?
No. The tracking numbers forward instantly to your real line, so the caller experience is identical. The attribution and recording happen behind the scenes — you simply get a fully sourced, transcribed and scored call log.
How does callIQ grade a call without me listening to it?
The back-end AI transcribes the conversation and analyzes it for explicit buying signals — a described job, a quote request, scheduling, budget or timeline. It assigns a 1-to-5 star score and writes a short summary, so you can judge marketing performance from the dashboard instead of the phone.
How do phone leads show up alongside my other leads?
Every call profile is pushed into leadIQ automatically, sitting next to your form submissions, live chats and texts in one scored, attributed pipeline — and syncing to the CRM you already run.
Ready to see what's getting your phone to ring?
We are too! Connect with our team to get a marketing plan that includes callIQ. Every call sourced, transcribed and scored, straight into your pipeline.