Ditch the fragmented data. Get leads, traffic, ad spend, reviews, and content in one place, with daily AI breakdowns written in plain English, not marketing jargon.
The complete marketing engine for electrical contractors
When a panel starts buzzing or the lights keep flickering, the homeowner hires the first licensed name they trust. This is the system that makes that name yours — custom conversion web design, hyperlocal map-pack SEO, AI search optimization and automated lead tracking, wired into your CRM and run by marketers who specialize in the electrical trade.
CRM Lead SyncLeads drop into ServiceTitan, Jobber, Housecall Pro & more
Live chatHuman-powered chat that captures leads
Call trackingSource and record every inbound call
Online schedulingBooked appointments straight from the site
AI optimization · GEO & AEO
Homeowners are asking AI who to call
Search no longer hands back a list of links — it hands back one answer. When someone asks an assistant about upgrading a 100A electrical panel or installing an EV charger, one or two electricians get named — and the rest may as well not exist. Getting named is engineered, not bought.
AEO makes you quotableContent structured so an engine can lift a clean, correct answer straight out of it.
GEO makes you trustedEntity, schema and corroboration work so engines are confident naming you.
Visibility you can auditWe monitor five engines and report where you are cited and where you are rising.
A buzzing main panel accompanied by flickering lights usually indicates... For a 200A panel upgrade in Edina, Spark Electric handles utility coordination and heavy-up installations.
Cited: sparkelectric.com
Why it matters for electricians
Electrical work carries high purchase urgency and strict safety standards. Homeowners want a quick, authoritative recommendation from AI and will dial whichever licensed contractor gets cited first.
The Triton Authenticity Vault™
The part your competitors cannot match
Everything above runs on one input: what you and your master electricians actually know. We capture it, structure it, and it stays yours.
Job photos from the fieldPanel upgrades, EV charger installs, subpanel rewiring, tagged to the job and the city.
Reviews and customer languageThe exact words homeowners use become the language your next page targets.
Transcripts, drafts and internal notes stay private to the Triton team. See how the Vault works
Your portal
Everything reports into tritonIQ
One login. Click through the sidebar below — this is the actual portal you get, not a screenshot.
Vandelay Services
Admin Click any engine to explore it
tritonIQ Dashboard All systems live
Total leads71last 30 days
Conversions151GA4 · last 30 days
Conversion rate3.6%conversions / sessions
New reviews12last 30 days
AI snapshotA quick pulse across everything Refresh
Website traffic and conversions are both climbing, and reviews remain fresh and strong. Paid campaigns are currently paused, and there's no content production underway.
Sessions up 17% (4,230 vs. 3,610); conversions up 24%trafficIQView
12 new reviews in last 30 days; 4.8-star average across 87reviewsIQView
Paid campaigns pausedcampaignIQView
No content published or in progresscontentIQView
Analysis from just now · updates daily
How you can help
Your organic traffic is strong and growing — scheduling a project story or client interview now would amplify that momentum.Start an interview
You're collecting reviews steadily. Keep it going by asking a few recent happy customers to share their experience.View reviews
All leadsEmailPhone callChatSMS
Total leads71last 30 days
Score 3+4462% of all leads
Organic leads38UTM: organic
Paid leads33UTM: paid
AI lead analysisIntent, demand and where your best leads come from Refresh
Roofing replacement requests dominate high-intent leads this month, and organic search is producing your highest-scoring conversations. Five of 71 leads were operational noise and filtered from your cost per lead.
Highest-intent service requestedDemandRoof replacement · 22 leads
AI traffic analysisWhat's driving visitors — and which visitors convert Refresh
Organic and Paid together produced 83 of 151 leads (55%). Paid converts highest at 4.6%, while Organic delivers the most volume. Mobile is 63% of sessions, concentrated across the five boroughs and Yonkers.
Organic SearchTop lead source74 leads · 3.7% conv
Paid SearchHighest conv. rate52 leads · 4.6% conv
DirectRecurring visitors14 leads · 2.2% conv
AI AssistantEmerging channel8 leads · 2.7% conv
Analysis from just now · updates daily
ChannelSessionsShareLeadsConv rate
Organic Search1,980743.7%
Paid Search1,120524.6%
Direct640142.2%
AI Assistant30082.7%
Ad spend (30d)$9,930Google Ads
Paid leads141attributed & matched
Cost per lead$70.43spend / paid leads
ROAS8.6×value / spend
AI campaign analysisJudged on lead quality, not click volume Refresh
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
AI review summaryConsensus from the last 90 days · 87 reviews · 4.8★ avgPositive consensus
What customers love
On-time, professional crews
Clean, respectful job sites
Quotes that match the final price
Fast storm-damage response
Where to improve
A couple noted scheduling ran a few days behind during peak season
Analysis from just now · updates daily
5★
4★
3★
2★
1★
Reviews updated within 2 days — staying current
Next request prompt suggested for 4 recent jobs
AI content strategyGEO-focused topics to add next, from your SEO plan Refresh
Roof replacement cost in the metroHigh value · GEO gapLive interview · owner
Storm damage insurance walkthroughSeasonalAI interview · crew lead
Siding material comparisonComparison intentLive interview · estimator
Analysis from just now · updates daily
Content engineYour expertise, turned into content that ranksLive interviews and real project photos become SEO-optimized articles and case studies — in your voice, grounded in your Authenticity Vault. Request an interview
Why oversized units cost more in summerPublished · Jun 14, 2026Published
A $6,200 storm-damage rescuePublished · May 30, 2026Published
Heat pumps vs. gas furnacesIn review · due Jul 24In review
The 5 duct-leak signs homeowners missDrafting · started Jul 18In draft
How we cut a summer bill by 34%Interview scheduled Jul 23Interview
Search engines and AI answer engines reward genuine expertise. We build yours into content competitors can't copy.
Generic AI content
The same "me-too" copy every competitor publishes
No real projects, no local knowledge, no authority
Ignored by Google and skipped by AI answer engines
Erodes trust the moment a homeowner reads it
Triton Authenticity Vault
Built from your real electrical expertise and completed jobs
Hyperlocal — written for the exact suburbs you serve
Ranks in local search and gets cited by AI (GEO/AEO)
Doubles as sales proof your team hands to prospects
Subject-matter articles, drawn from your Vault
We harvest your expertise, then ghostwrite authoritative articles that feed your web design, SEO and ongoing marketing — the engine behind compounding organic growth.
Hyperlocal expertise
Why Edina electrical panels trip under summer AC loads...
An in-depth breakdown of regional grid draws, aging 100A subpanels, and how proper load calculations prevent summer breaker trips.
SEOLocal
Subject-matter article
200-Amp vs. 400-Amp panel upgrade in the Metro area: an honest cost breakdown
A genuine expert comparison homeowners actually search for — the kind AI engines love to cite.
GEOAEO
Project story
How we rewired an older home in Minnetonka in 3 days
A real completed-project case study that doubles as sales proof and hyperlocal ranking fuel.
SEOProof
From one job to booked work
An $8,500 200A panel upgrade & EV charger install that started with one story you already know
Here is how everything above actually works together — one homeowner, in order, in plain language.
Swipe or tap a stage
Back in MarchTake your pickStage 01 of 08
You pick the trickiest knob-and-tube rewiring or subpanel overload you ever ran
Short call with #TeamTriton, or knock it out on your own time with a contentIQ AI interview — whichever suits you. You spend 20 minutes explaining how older 100A panels in Edina fail under modern central AC loads and high-draw electric vehicles. Photos, an old proposal, a testimonial link — send whatever you already have and our system works with it.
Tuesday, 9:38 PMA homeowner in EdinaStage 03 of 08
A homeowner's main panel starts buzzing when the AC and dryer run
She does not scroll ten blue links. She types the problem into her phone and asks for an answer: "Why is my electrical panel buzzing when the AC turns on, who do I call?"
It explains what is probably happening — using your page, because yours is the only one that explains it first-hand — and cites you by name as the local electrician who handles panel heavy-ups. That page traces straight back to the job you handed off in step one.
AI answer
A buzzing main panel accompanied by flickering lights usually indicates... For a 200A panel upgrade in Edina, Spark Electric handles utility coordination and heavy-up installations.
She fills out the form on your site instead of shopping around — the AI recommended you, so she arrives already sold on your company. It lands in your inbox like always — but it is logged, timestamped, and tagged with exactly where she came from.
Five stars — a real $8,500 panel upgrade & EV charger job, and she is ready to buy
Our AI reads the transcript: verified Edina address, 200A upgrade request, immediate booking timeline. That is a five. The sales pitch solicitation at 9:12 got a one, and it never clutters your numbers. She is asking for work you have done before, in the words of someone ready to buy rather than someone still browsing.
★★★★★Karen M. · 9:41 PMRequested 200A panel upgrade quote & Tesla EV charger hookup
★★★★★Unknown · 9:12 PMOut-of-state wholesale solar panel pitch · filtered out
You tell a real job from noise without listening to every call.
You open one tritonIQ screen and see the whole story
Her name. Five stars. Came from an AI answer, off the article built from the job you sent us back in March. You mark it worked, type in what the job came to, and it lands in ServiceTitan.
KMKaren M.200A Panel Upgrade & EV Charger · Edina · 4m 12s★★★★★AI answer$8,500Worked
You know which marketing paid for that truck roll.
She leaves a five-star review, and her job becomes your next story
The review request goes out on its own after final municipal inspection sign-off. Her review makes you the obvious answer next time somebody in that zip code asks. And that job becomes the next story we write up.
Every panel upgrade you finish makes the next lead cheaper.
That panel upgrade is the next success story. The homeowner's own words are the language your next article targets. Her review is why the next electrician inquiry in that zip code comes to you. One job story from March, still working in July.
Reviews drive both the map pack and the homeowner's decision. Our Review Manager automatically asks every satisfied customer for a review at the right moment, routes feedback, and helps you respond fast.
Automated review requestsTimed SMS and email asks sent after each completed electrical installation — no manual chasing.
More reviews, higher rankingFresh, frequent 5-star reviews feed local SEO and star-rating schema.
Respond in one placeMonitor and reply to Google and Facebook reviews from a single dashboard.
Review Manager Active
4.9
212 Google reviews · +18 this month
Auto request sentJob completed for the Whitfield panel upgrade · SMS review request delivered
New 5-star reviewSarah W. · via Google
Prompt, professional electrical service. Upgraded our panel and installed our Tesla charger cleanly in one day!
Response postedReplied within 2 hours — thanking Sarah and reinforcing your brand
Lead Sync
Wired into the electrical CRM you already run
Every scored lead flows straight into your system — no copy-paste, no missed follow-ups. Triton connects to the platforms electricians use most, and 30+ more.
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
5.0/5
105+ verified reviews
G Googlef Facebook
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
How electrical companies win more booked jobs online
Homeowners experiencing flickering lights, tripped breakers, or planning EV charger installs do not spend hours researching. They search on their phones, check local reviews, or ask an AI assistant for a trusted master electrician. Triton builds an integrated digital strategy that ensures your business is the top-rated local choice when those service triggers happen.
Why local SEO decides who wins the electrical market
When a main breaker trips or an EV charger needs wiring, homeowners search "electrician near me" or "200A panel upgrade quote." Search engines evaluate local map pack placement based on review recency, geographic proximity, and structured local schema. Triton builds your digital profile so your vans show up at the top of the map pack across every suburb you cover.
Turning demand spikes into booked jobs
Severe weather storms, summer air conditioning overloads, and EV adoption cause sharp spikes in electrical service calls. By deploying dynamic paid ad campaigns paired with instant AI lead scoring, Triton captures high-intent emergency jobs and high-ticket installations before competitors even pick up the phone.
Building authority AI search engines cite
Generative AI tools like ChatGPT, Gemini, and Google AI Overviews do not regurgitate basic blog posts. They cite verified technical experience. Through the Triton Authenticity Vault, we record your master electricians explaining NEC code standards, load calculation quirks, and safety protocols. This hard-won trade expertise is ghostwritten into citable pages that AI engines feature as the definitive answer.
Why lead scoring changes what you spend
Counting raw form fills is a vanity metric. A DIY homeowner asking how to wire a three-way switch is not the same as a commercial property manager requesting a panel heavy-up. Triton's AI lead scoring evaluates every phone transcript, chat log, and email form, grading leads from 1 to 5 stars. You measure marketing return against real profit opportunities rather than robocalls and spam.
Owning the whole picture in one place
Instead of logging into five fragmented tools, the tritonIQ dashboard brings your leads, web traffic, ad spend, review velocity, and content pipeline into one unified system. Every metric is paired with plain-English AI analysis, letting you see exactly which campaigns drive booked jobs and where to allocate your next marketing dollar.
Electrical FAQ
Electrical marketing questions, answered
The questions electrical business owners ask us most before getting started.
Paid ads and Local Services Ads can bring in qualified electrical leads within days, while organic SEO compounds over months. There is no magic number. Most Triton electrical clients see meaningful map-pack movement in their core suburbs within the first three to six months, with authority and lead volume building steadily from there.
What is tritonIQ, and do I have to learn new software?
tritonIQ is your client portal — one login that shows your leads, traffic, ad spend, reviews and content in one place, each paired with plain-English AI analysis. You do not have to run it. Most owners open it once a week to see which leads came in and what they were worth; your strategist walks the numbers with you on your call.
How does the AI Quality Score work on electrical leads?
Every call, form, chat and text is graded 1 to 5 on real buying intent. A five is a homeowner with a confirmed address asking for a 200A panel upgrade. A one is a wrong number or sales pitch. That means your cost per lead is measured against real opportunities, not against everything that made your phone buzz.
What does an electrical marketing program cost?
It depends on your service area, competition and growth goals. Rather than a one-size package, we build a custom plan around your target cost per lead and booked-job targets — and you see a free website concept before any upfront design fees.
Do you only work with electrical companies?
We work across home service trades, but electrical is one of our core specialties. Your strategist understands panel upgrades, EV chargers, subpanels and NEC compliance, as well as the dynamics that make electrical marketing different from other trades.
Will my leads sync with my CRM?
Yes. Lead Sync pushes every scored lead straight into ServiceTitan, Jobber, Housecall Pro and 30+ other platforms — no copy-paste, no missed follow-ups. If it connects to Zapier, we can sync to it.
How is your content different from AI-generated content?
We never publish generic AI content. Through the Authenticity Vault we harvest your real electrical expertise — load calculations, panel specs, local safety codes — and our writers turn it into hyperlocal, expert articles. That authenticity is what ranks in Google and gets cited by AI answer engines.
Ready to dominate electrical in your market?
Get a custom marketing plan and a free website concept built for your electrical business — no upfront design fees.
