Get more out of the interview you're already doing
The subject-matter-expert session behind your articles and case studies is a goldmine. Social Media is the low-cost way to squeeze every last drop of reach out of it.
One SME interview
Real expertise + real photos, assembled by AI
We don't invent generic filler. Every post is built from three things you already have — then shaped in your voice, on-brand, and ready to approve.
The SME interview transcript and expert articles — the knowledge only you have.
The real project: the problem, your approach, the outcome, and the location.
The before/after and job-site photos you already captured on the project.
"How we saved this Edina roof after the spring hailstorm 🏠 The adjuster first approved only a partial repair — here's how we got a full replacement covered…"
Showcase the expert, not a stock photo
Social feeds are full of contractors posting the same generic tips and stock imagery. Yours will be different: real projects, real results, real expertise — the same authority signals that make search and AI trust you, now building trust with customers scrolling their feed.
- Positions you as the local expertEvery post is proof, not filler.
- Reinforces your whole stackThe same story ranks, gets cited, and gets shared.
- Low cost, high leverageAn extra channel from an interview you're already doing.
The last mile of your expert content
Social Media takes the content you're already building and pushes it out to where your customers scroll. It pairs best with these.
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Meet the team
Questions about social content
How Triton turns one interview into authority-building posts on Facebook and Instagram.
How is this different from generic social media management?
Most social services post filler — stock images, generic tips, and reshared articles that make every contractor look the same. We start from your real expertise and your real projects. Every post is built from an SME interview and an actual client success story, so it positions you specifically as the local expert — not as one more account posting motivational quotes.
Where does the content come from?
The same subject-matter-expert interview session that produces your expert articles and case studies. We run that expert content, plus the client-provided project photos from your success stories, through our AI platform to assemble text-and-image social posts. One interview, many outputs — the article for SEO and AI Overviews, the case study for your site, and now social posts for the world.
Which platforms and formats?
Facebook and Instagram, as text-and-image posts — the format that showcases a finished project and your expertise cleanly. Video is not included in this service today; the focus is high-quality, authority-building image posts drawn from your real work.
Why is this such a low-cost add-on?
Because the expensive part — extracting your expertise and documenting the project — is already done for your articles and case studies. Social is a high-leverage repurposing of that same material, so you get an additional channel out of an interview you were already doing. More reach, marginal extra cost.
Do I have to write or design anything?
No. You bring the expertise (through the interview) and the project photos; our AI platform and team assemble the posts in your voice and on-brand. You review and approve — we handle the rest.
Turn your expertise into a feed that sells
Get a custom marketing plan that repurposes your expert content and real projects into social posts — a low-cost channel that showcases you as the authority.