Paid ads built to attract leads, not just clicks
Every ad dollar should show its work, including the lead it produced and the campaign that earned it. We run ads as one audited system, with every lead captured, scored, and attributed by leadIQ. You see exactly which campaigns get leads versus those that only get clicks.
Clicks aren’t customers
Without precise tuning, contractors overspend thousands a month on low-converting click volume and most agencies report it as a win. We eliminate that waste at both ends: strict intent-based campaign architecture up front, and audited lead scoring on the back end.
- Fund real intentBuying-indicator keywords only. No DIY or job-seeker traffic.
- Convert the traffic you buyConversion-first landing pages, not a generic homepage.
- Audit every leadleadIQ scores and attributes each one to the exact ad asset.
Google Ads, LSA & social: capture immediate jobs, create future demand, own the top
Each channel plays a distinct role. Explore how we strategically use each option and where every lead ends up.
Catch buyers at the exact moment of need
Google Ads puts you in front of prospects the instant they have a critical property need — but without precise tuning, contractors burn thousands a month on low-converting clicks. We pair strict intent-based architecture with conversion-optimized landing pages.
- High-intent keyword focus
We fund buying-indicator phrases like “emergency plumber near me,” not generic or DIY queries.
- Negative keyword modeling
Extensive filtering keeps your ads off job-seeker, vendor and training searches that drain budget.
- Neighborhood ring-fencing
Radius targeting concentrates spend on the premium suburbs where your trucks already run.
Authoritative brand messaging, in front of local leads
Where Google captures active searches, Facebook creates demand — placing visual, trust-building creative in front of targeted local leads. It’s disruption-based marketing driven by demographics and psychological trust triggers.
- Homeowner isolation
We target verified homeowners and property managers in your radius — not renters or non-decision-makers.
- Subdivision precision
Ad spend is pinned to the exact neighborhoods where you’ve recently completed high-profile jobs.
- Real craftsmanship, no stock
Authentic photos of your crews, trucks and results — plus live five-star reviews woven into the creative.
The “Google Guaranteed” top slot
LSA runs on a pay-per-lead model and puts you at the absolute top of the results under a Google Guaranteed badge. It’s natively a DIY product — busy contractors lean on us for expert verification, setup, management and continuous optimization to outrank local competitors.
- Verification, handled
We guide you through Google’s background, licensing and insurance checks to unlock the badge.
- Response-time coaching
LSA rank is tied to answering calls live — miss calls and Google drops you instantly.
- Review velocity
Google prioritizes fresh reviews in the last 30–60 days — we keep an active review cycle running.
LSA is a closed system — it can’t feed leadIQ
Because LSA is managed entirely on Google’s proprietary, pay-per-lead infrastructure, its leads cannot be funneled into leadIQ, tracked via UTM parameters, or graded by our AI scoring engine. We’re upfront about that: LSA is a valuable channel, but the tracking lives inside Google.
Every campaign lead scored
Social and search traffic is noisy. leadIQ applies an automated intent-based quality score to every inbound lead across all channels that send UTM parameters — Paid Search, Paid Social, Organic SEO, and AI-engine referrals from ChatGPT or Gemini.
Verified contact info and a high-value project quote request. The lead the campaign exists to produce — sales-ready.
PPC · Organic · AIA genuine core-service inquiry with verified contact info, missing only minor details. Worth a same-day personal follow-up.
Fast follow-upA real person early in research — including localized workforce or employment leads. Keep them warm.
NurtureB2B solicitations, out-of-scope requests or casual browsing. Logged, but never allowed to distort your cost per lead.
Log onlyWrong numbers, gibberish entries and bot spam — identified and filtered before they ever count against a campaign.
Auto-filteredScoring is live across all UTM-tracked channels · See how leadIQ works →
How it plays out by industry
We don't use generic templates or one-size-fits-all playbooks. We deploy one proven marketing engine, calibrated to how your customers search, compare options, and book appointments in your local market. Emergency dispatches get instant booking paths; high-ticket replacements get gallery proof and trust signals. Same underlying performance engine, customized to your customer's exact buying cycle.
Storm-season PPC tuned to emergency and insurance-claim intent, ring-fenced to high-value suburbs, routed to a conversion-first roofing landing page.
Seasonal search for repair-vs-replace demand, paired with retargeting social creative featuring real crews and financing offers to close the gap.
Strict buying-indicator keywords (“emergency plumber near me”) with aggressive negative-keyword filtering to keep budget off DIY and job-seeker traffic.
We make tracking easy
It’s as simple as this. Our full tritonIQ system tracks how a new lead is captured down to the exact keyword or ad asset that prompted it. callIQ tracks the calls, leadIQ tracks forms and email, and conversationIQ captures chat and SMS. Then campaignIQ ties your total marketing spend directly to real, named leads so you see your exact return on investment.
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
Ad spend that gets jobs, not clicks
Most companies don't have a traffic problem, they have a waste problem. No tight targeting, no real tracking, and you burn thousands a month on clicks that never ring the phone. We run paid search, paid social, and Local Services Ads as one audited system with one question behind every dollar: did it book a job? Here's how we make each channel answer it.
Fund buying intent, not click volume
On Google Ads we fund the buying-indicator searches — "emergency plumber near me," "asphalt parking lot paving quote" — where somebody is ready to hire right now. Generic and DIY queries get skipped. Then we go the other way with heavy negative-keyword modeling, so your ads stop triggering on job-seekers, vendor pitches, and how-to searches that quietly drain the budget. The result: spend lands on people ready to book, not browse.
Send paid clicks to a page built to close
Weak conversion almost always traces to the page, not the click. We don't dump paid traffic on a generic homepage. It goes to a conversion-first service page with a mobile click-to-call number and a "Get a Quote" button above the fold. Then we hardwire the trust that closes the sale — real craftsmanship photos, fresh five-star reviews, brand certifications like Carrier or LP SmartSide — so the clicks you already paid for turn into calls.
Every lead scored in real time
Ad platforms count clicks and impressions. They can't tell a buyer from a wrong number. leadIQ can. Every inbound campaign lead gets graded from a 5-star, verified, high-value quote request down to 1-star operational noise like spam and gibberish. Because scoring runs on any source that passes UTM tags, it works across paid search, paid social, organic, and even referrals from AI engines like ChatGPT. You move budget on lead quality and not vanity clicks.
Local Services Ads: pay per lead, ranked by how you run
Local Services Ads sit at the very top of Google under the Google Guaranteed badge, and you pay per lead — not per click. We walk you through the verification wall (background checks, trade licensing, liability insurance) and then run the profile day to day. Here's what most contractors miss: your LSA rank is tied to how you actually operate. Answer calls live and keep fresh five-star reviews rolling in the last 30–60 days, and Google pushes you to the top slot. Miss calls or coast on old reviews, and it buries you.
Built for your trade
From roofing to HVAC to remodeling — 35+ home service trades, plus small business and automotive.
Trusted to grow home service companies since 2011
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
Meet the team
Answers to all of your paid ad questions
How our paid team at Triton runs every campaign and gets you the results your business needs.
How do you stop me from wasting ad budget?
Two ways. First, architecture: we fund only high-intent, buying-indicator keywords and use extensive negative-keyword modeling to keep your ads off job-seeker, vendor and DIY searches. Second, measurement: through leadIQ, every lead is scored 1–5, so you can see which campaigns produce real quote requests versus noise — and shift budget in real time.
What’s the difference between Google Search, Facebook, and LSA?
Google Search captures people actively looking for your service right now (pay-per-click). Facebook creates demand by putting trust-building brand creative in front of targeted local homeowners (demand generation). LSA is a pay-per-lead channel that places you at the very top under a Google Guaranteed badge. We run them together so you capture active demand, stimulate new demand, and hold the top slot.
How does leadIQ scoring work across paid channels?
Every lead from any channel that sends UTM parameters — Paid Search, Paid Social, Organic SEO, and even AI-engine referrals from ChatGPT or Gemini — is automatically graded on a 1-to-5 star Quality Score based on real buying intent. Five stars is verified, high-value quote intent; one star is operational noise like spam and wrong numbers. You judge campaign quality at a glance instead of counting raw form fills.
Why can’t LSA leads show up in leadIQ?
Google runs LSA as a strictly closed, pay-per-lead ecosystem on its own infrastructure. That means LSA leads can’t be funneled into leadIQ, tracked via external UTM parameters, or graded by our AI scoring engine. We’re transparent about it — LSA is still a strong channel, but its reporting lives inside Google’s platform, and we manage that for you directly.
Do landing pages really matter that much?
Enormously. Dropping paid traffic onto a generic homepage is where budget dies. We route clicks to conversion-first service pages with above-the-fold click-to-call and “Get a Quote” CTAs, real craftsmanship photography, reviews and brand certifications — so you convert more of the traffic you’re already paying for.
What does full attribution actually require?
The complete tritonIQ stack. callIQ tracks phone leads with dynamic numbers, leadIQ tracks form and email leads, and conversationIQ captures live chat and SMS. Together they capture every omnichannel interaction down to the exact keyword or ad asset — feeding verified, last-click attribution into each lead profile.
Stop paying for clicks. Start booking jobs.
Stop burning money on useless clicks. We’ll audit your active campaigns to show you where your budget is leaking, identify which channels that fit your trade, and set up leadIQ tracking to prove your ROI.
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