Every ad dollar, audited into booked jobs
We shift the focus from vanity metrics to audited, high-intent lead generation. Google Search, Facebook Social and Local Services Ads — each lead captured, scored and attributed by leadIQ so you fund only what drives revenue.
Clicks aren’t customers
Without precise tuning, contractors overspend thousands a month on low-converting click volume — and most agencies report it as a win. We eliminate that waste at both ends: strict intent-based campaign architecture up front, and audited 1–5 star lead scoring on the back end.
- Fund real intentBuying-indicator keywords only — no DIY or job-seeker traffic.
- Convert the traffic you buyConversion-first landing pages, not a generic homepage.
- Audit every leadleadIQ scores and attributes each one to the exact ad asset.
Capture demand, create demand, own the top
Each channel plays a distinct role. Explore how we tune each one — and where every lead ends up.
Catch buyers at the exact moment of need
Google Ads puts you in front of prospects the instant they have a critical property need — but without precise tuning, contractors burn thousands a month on low-converting clicks. We pair strict intent-based architecture with conversion-optimized landing pages.
- High-intent keyword focus
We fund buying-indicator phrases like “emergency plumber near me,” not generic or DIY queries.
- Negative keyword modeling
Extensive filtering keeps your ads off job-seeker, vendor and training searches that drain budget.
- Neighborhood ring-fencing
Radius targeting concentrates spend on the premium suburbs where your trucks already run.
Authoritative brand messaging, in front of local owners
Where Google captures active searches, Facebook creates demand — placing visual, trust-building creative in front of targeted local property owners. It’s disruption-based marketing driven by demographics and psychological trust triggers.
- Homeowner isolation
We target verified homeowners and property managers in your radius — not renters or non-decision-makers.
- Subdivision precision
Ad spend is pinned to the exact neighborhoods where you’ve recently completed high-profile jobs.
- Real craftsmanship, no stock
Authentic photos of your crews, trucks and results — plus live five-star reviews woven into the creative.
The “Google Guaranteed” top slot
LSA runs on a pay-per-lead model and puts you at the absolute top of the results under a Google Guaranteed badge. It’s natively a DIY product — busy contractors lean on us for expert verification, setup, management and continuous optimization to outrank local competitors.
- Verification, handled
We guide you through Google’s background, licensing and insurance checks to unlock the badge.
- Response-time coaching
LSA rank is tied to answering calls live — miss calls and Google drops you instantly.
- Review velocity
Google prioritizes fresh reviews in the last 30–60 days — we keep an active review cycle running.
LSA is a closed system — it can’t feed leadIQ
Because LSA is managed entirely on Google’s proprietary, pay-per-lead infrastructure, its leads cannot be funneled into leadIQ, tracked via UTM parameters, or graded by our AI scoring engine. We’re upfront about that: LSA is a valuable channel, but the tracking lives inside Google.
Every campaign lead, scored 1–5
Social and search traffic is noisy. leadIQ applies an automated intent-based Quality Score to every inbound lead across all channels that send UTM parameters — Paid Search, Paid Social, Organic SEO, and AI-engine referrals from ChatGPT or Gemini.
Verified contact info and a high-value project quote request. The lead the campaign exists to produce — sales-ready.
PPC · Organic · AIA genuine core-service inquiry with verified contact info, missing only minor details. Worth a same-day personal follow-up.
Fast follow-upA real person early in research — including localized workforce or employment leads. Keep them warm.
NurtureB2B solicitations, out-of-scope requests or casual browsing. Logged, but never allowed to distort your cost per lead.
Log onlyWrong numbers, gibberish entries and bot spam — identified and filtered before they ever count against a campaign.
Auto-filteredScoring is live across all UTM-tracked channels · See how leadIQ works →
How it plays out by industry
Same system, tuned to how each trade’s customers actually search and buy.
Storm-season PPC tuned to emergency and insurance-claim intent, ring-fenced to high-value suburbs, routed to a conversion-first roofing landing page.
Seasonal search for repair-vs-replace demand, paired with retargeting social creative featuring real crews and financing offers to close the gap.
Strict buying-indicator keywords (“emergency plumber near me”) with aggressive negative-keyword filtering to keep budget off DIY and job-seeker traffic.
Why Local Services Ads succeed or fail
LSA rank is tied directly to your live operational behavior. The difference between the top slot and total suppression comes down to two habits.
Roofing contractor · top slot
Launched LSA with Triton’s optimization support — and built the operational habits Google rewards.
- Office answers every inbound LSA call within two rings
- Field crew texts automated review requests the moment a job wraps
- Fresh five-star reviews every week keep review velocity high
- Result: pushed to the top slot at an efficient cost per lead
HVAC company · suppressed
Launched LSA independently, with no agency managing the operational signals Google watches.
- Calls routed to an unmonitored voicemail during peak hours
- Stagnant review profile relying on reviews written years ago
- Dropped calls + no review velocity → Google suppresses visibility
- Billed for out-of-scope leads with no one adjusting targeting
No more tracking blind spots
Deploy the full tritonIQ stack and every omnichannel touchpoint is captured down to the exact keyword or ad asset that prompted it. callIQ tracks the calls, leadIQ tracks forms and email, and conversationIQ captures chat and SMS — feeding verified, last-click attribution into every lead profile.
Trusted to grow home service companies since 2011
For over a decade, home service owners have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that never stops optimizing.
We had spent 2 years and worked with 3 different companies trying to get a professional website built for our med spa/clinic before finding Triton. We are SO happy with the results! Everyone we have worked with at Triton has been great. They are very upfront and clear about everything. They…
Meet the team
Paid advertising questions
How Triton runs Google Search, Facebook Social and LSA — and audits every lead with leadIQ.
How do you stop me from wasting ad budget?
Two ways. First, architecture: we fund only high-intent, buying-indicator keywords and use extensive negative-keyword modeling to keep your ads off job-seeker, vendor and DIY searches. Second, measurement: through leadIQ, every lead is scored 1–5, so you can see which campaigns produce real quote requests versus noise — and shift budget in real time.
What’s the difference between Google Search, Facebook, and LSA?
Google Search captures people actively looking for your service right now (pay-per-click). Facebook creates demand by putting trust-building brand creative in front of targeted local homeowners (demand generation). LSA is a pay-per-lead channel that places you at the very top under a Google Guaranteed badge. We run them together so you capture active demand, stimulate new demand, and hold the top slot.
How does leadIQ scoring work across paid channels?
Every lead from any channel that sends UTM parameters — Paid Search, Paid Social, Organic SEO, and even AI-engine referrals from ChatGPT or Gemini — is automatically graded on a 1-to-5 star Quality Score based on real buying intent. Five stars is verified, high-value quote intent; one star is operational noise like spam and wrong numbers. You judge campaign quality at a glance instead of counting raw form fills.
Why can’t LSA leads show up in leadIQ?
Google runs LSA as a strictly closed, pay-per-lead ecosystem on its own infrastructure. That means LSA leads can’t be funneled into leadIQ, tracked via external UTM parameters, or graded by our AI scoring engine. We’re transparent about it — LSA is still a strong channel, but its reporting lives inside Google’s platform, and we manage that for you directly.
Do landing pages really matter that much?
Enormously. Dropping paid traffic onto a generic homepage is where budget dies. We route clicks to conversion-first service pages with above-the-fold click-to-call and “Get a Quote” CTAs, real craftsmanship photography, reviews and brand certifications — so you convert more of the traffic you’re already paying for.
What does full attribution actually require?
The complete tritonIQ stack. callIQ tracks phone leads with dynamic numbers, leadIQ tracks form and email leads, and conversationIQ captures live chat and SMS. Together they capture every omnichannel touchpoint down to the exact keyword or ad asset — feeding verified, last-click attribution into each lead profile.
Stop paying for clicks. Start booking jobs.
Get a custom marketing plan with a paid-ads audit — where your budget is leaking, which channels fit your trade, and the leadIQ reporting to prove it.