leadIQ — stop counting clicks, start counting jobs
A proprietary lead intelligence dashboard that reviews every call, chat and form, filters the spam, scores real buying intent 1-to-5, and maps each lead back to the campaign that earned it.
A conversion isn’t always a customer
Most agencies flood you with clicks, impressions and raw conversion counts. But a “conversion” could easily be a bot filling out a form, a competitor scraping your site, a job seeker, or a wrong number. Counting those as wins hides what’s actually working — and quietly wrecks your cost-per-lead math.
- Spam filtered before it countsOnly genuine quote requests move your CPL and CAC.
- Real intent, surfacedThe five-star jobs rise to the top of the queue automatically.
- Attribution you can trustKnow which campaign earned each booked job — down to the keyword.
“Homeowner in Maple Grove requesting a full roof replacement after storm damage. Has an insurance claim open, wants an inspection this week. Provided address and phone. High intent.”
What’s inside every leadIQ dashboard
A clean, scannable overview of your actual pipeline — the numbers that run your business.
Omnichannel lead capture
Every inbound touchpoint — email forms, chatbot, live web chat, phone calls and SMS — consolidated into one repository.
AI lead analysis summaries
A human-readable, AI-generated summary of each prospect’s explicit problem, requirements and intent, right in the lead log.
1–5 star quality scoring
Every lead is systematically graded so you can instantly separate hot sales opportunities from operational noise.
Full last-click attribution
See the exact path each prospect took — PPC, organic search, Google Business Profile, LSA or an AI referral.
True cost per lead
Because spam is filtered before it counts, your CPL and CAC reflect real quote requests, not raw form fills.
Outcome-first reporting
A clean, scannable dashboard of your actual pipeline — jobs, CPL, CAC and ROI, not vanity clicks and impressions.
What each score actually means
Instead of forcing you to review every submission, our back-end AI grades each lead on explicit buying signals — so your team works the top of the list first.
An explicit job with scope, budget or timeline and full contact details. Sales-ready — this is the lead that pays for the campaign.
Call back nowA genuine prospect with a clear need and real detail. Worth a personal, same-day follow-up before a competitor gets there first.
Fast follow-upA real person early in their research — asking questions and comparing options. Stay close and keep them warm.
NurtureVague, price-only or off-service. Worth logging, but never let it distort your cost per lead or eat your team’s time.
Log onlySpam, robocalls, wrong numbers, solicitations and job seekers — identified and filtered out automatically before they ever count.
Auto-filteredleadIQ is where every engine reports in
callIQ, conversationIQ and your web forms all feed leadIQ — one scored, attributed pipeline.
Questions about lead scoring
How leadIQ turns raw submissions into a scored, attributed pipeline.
What makes a leadIQ report different from my current marketing report?
Most reports count every raw submission as a win — but a “conversion” could be a bot, a competitor, a job seeker or a wrong number. leadIQ reviews the transcript of every call, chat and form, filters the noise, applies a 1-to-5 star Quality Score, and maps the lead back to the exact campaign that generated it. You see real pipeline, not vanity metrics.
How is the 1–5 star score decided?
Our back-end AI reads the actual content of each interaction — the explicit problem, the requirements, the buying signals — alongside the source that drove it and how closely it matches a real quote request. High-intent, sales-ready leads score 4–5; early research scores 3; low-value contacts score 2; spam and wrong numbers are filtered at 1.
What does last-click attribution actually show me?
It reveals the exact path each prospect took to reach you — a paid search ad, an organic Google result, your Google Business Profile map listing, an LSA, or even an AI referral from ChatGPT. You learn which campaigns produce five-star jobs, not just clicks.
Where do the leads come from?
Everywhere you get them. leadIQ consolidates phone calls (via callIQ), web forms, live chat and chatbot conversations (via conversationIQ) and SMS into a single scored log — then pushes each one into the CRM you already run.
See your real pipeline, scored
Get a custom marketing plan that puts a live leadIQ dashboard behind your site — spam filtered, jobs surfaced, every lead attributed.