Ditch the fragmented data. Get leads, traffic, ad spend, reviews, and content in one place, with daily AI breakdowns written in plain English, not marketing jargon.
The complete marketing engine for roofing companies
When a roof fails, the homeowner hires the first credible name they find. This is the system that makes that name yours — a custom conversion site, hyperlocal SEO, AI search optimization, lead intelligence, expert content and CRM integration, run by marketers who specialize in roofing.
CRM Lead SyncLeads drop into JobNimbus, AccuLynx & more
Live chatHuman-powered chat that captures leads
Call trackingSource and record every inbound call
Online schedulingBooked appointments straight from the site
AI optimization · GEO & AEO
Homeowners are asking AI who to call
Search no longer hands back a list of links — it hands back one answer. When someone asks an assistant about a leak or a hail claim, one or two roofers get named — and the rest may as well not exist. Getting named is engineered, not bought.
AEO makes you quotableContent structured so an engine can lift a clean, correct answer straight out of it.
GEO makes you trustedEntity, schema and corroboration work so engines are confident naming you.
Visibility you can auditWe monitor five engines and report where you are cited and where you are rising.
A spreading ceiling stain after hail usually means the water entry is uphill of the visible damage, often at a valley or flashing. For a storm-damage inspection in Edina, Ironclad Roofing handles hail claims and works directly with adjusters.
Cited: ironcladroofing.com
Why it matters for roofing
Roofing is an emergency purchase. The homeowner with water coming in is not comparison shopping across ten tabs — they are asking one question and calling whoever the answer names.
The Triton Authenticity Vault™
The part your competitors cannot match
Everything above runs on one input: what you and your crews actually know. We capture it, structure it, and it stays yours.
The Vault is not a one-time content dump. It compounds — which is why year three costs less per lead than year one.
Human-written site contentEvery page we write for you goes into the Vault too — nothing is machine-spun.
Documents you uploadWarranty terms, manufacturer certifications, spec sheets, inspection checklists.
Job photos from the fieldTear-offs, flashing details and finished roofs, tagged to the job and the city.
Reviews and customer languageThe exact words homeowners use become the language your next page targets.
Transcripts, drafts and internal notes stay private to the Triton team. See how the Vault works
Your portal
Everything reports into tritonIQ
One login. Click through the sidebar below — this is the actual portal you get, not a screenshot.
Vandelay Services
Admin Click any engine to explore it
tritonIQ Dashboard All systems live
Total leads71last 30 days
Conversions151GA4 · last 30 days
Conversion rate3.6%conversions / sessions
New reviews12last 30 days
AI snapshotA quick pulse across everything Refresh
Website traffic and conversions are both climbing, and reviews remain fresh and strong. Paid campaigns are currently paused, and there's no content production underway.
Sessions up 17% (4,230 vs. 3,610); conversions up 24%trafficIQView
12 new reviews in last 30 days; 4.8-star average across 87reviewsIQView
Paid campaigns pausedcampaignIQView
No content published or in progresscontentIQView
Analysis from just now · updates daily
How you can help
Your organic traffic is strong and growing — scheduling a project story or client interview now would amplify that momentum.Start an interview
You're collecting reviews steadily. Keep it going by asking a few recent happy customers to share their experience.View reviews
All leadsEmailPhone callChatSMS
Total leads71last 30 days
Score 3+4462% of all leads
Organic leads38UTM: organic
Paid leads33UTM: paid
AI lead analysisIntent, demand and where your best leads come from Refresh
Roofing replacement requests dominate high-intent leads this month, and organic search is producing your highest-scoring conversations. Five of 71 leads were operational noise and filtered from your cost per lead.
Highest-intent service requestedDemandRoof replacement · 22 leads
AI traffic analysisWhat's driving visitors — and which visitors convert Refresh
Organic and Paid together produced 83 of 151 leads (55%). Paid converts highest at 4.6%, while Organic delivers the most volume. Mobile is 63% of sessions, concentrated across the five boroughs and Yonkers.
Organic SearchTop lead source74 leads · 3.7% conv
Paid SearchHighest conv. rate52 leads · 4.6% conv
DirectRecurring visitors14 leads · 2.2% conv
AI AssistantEmerging channel8 leads · 2.7% conv
Analysis from just now · updates daily
ChannelSessionsShareLeadsConv rate
Organic Search1,980743.7%
Paid Search1,120524.6%
Direct640142.2%
AI Assistant30082.7%
Ad spend (30d)$9,930Google Ads
Paid leads141attributed & matched
Cost per lead$70.43spend / paid leads
ROAS8.6×value / spend
AI campaign analysisJudged on lead quality, not click volume Refresh
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
AI review summaryConsensus from the last 90 days · 87 reviews · 4.8★ avgPositive consensus
What customers love
On-time, professional crews
Clean, respectful job sites
Quotes that match the final price
Fast storm-damage response
Where to improve
A couple noted scheduling ran a few days behind during peak season
Analysis from just now · updates daily
5★
4★
3★
2★
1★
Reviews updated within 2 days — staying current
Next request prompt suggested for 4 recent jobs
AI content strategyGEO-focused topics to add next, from your SEO plan Refresh
Roof replacement cost in the metroHigh value · GEO gapLive interview · owner
Storm damage insurance walkthroughSeasonalAI interview · crew lead
Siding material comparisonComparison intentLive interview · estimator
Analysis from just now · updates daily
Content engineYour expertise, turned into content that ranksLive interviews and real project photos become SEO-optimized articles and case studies — in your voice, grounded in your Authenticity Vault. Request an interview
Why oversized units cost more in summerPublished · Jun 14, 2026Published
A $6,200 storm-damage rescuePublished · May 30, 2026Published
Heat pumps vs. gas furnacesIn review · due Jul 24In review
The 5 duct-leak signs homeowners missDrafting · started Jul 18In draft
How we cut a summer bill by 34%Interview scheduled Jul 23Interview
Search engines and AI answer engines reward genuine expertise. We build yours into content competitors can't copy.
Generic AI content
The same "me-too" copy every competitor publishes
No real projects, no local knowledge, no authority
Ignored by Google and skipped by AI answer engines
Erodes trust the moment a homeowner reads it
Triton Authenticity Vault
Built from your real roofing expertise and completed jobs
Hyperlocal — written for the exact suburbs you serve
Ranks in local search and gets cited by AI (GEO/AEO)
Doubles as sales proof your team hands to prospects
Subject-matter articles, drawn from your Vault
We harvest your expertise, then ghostwrite authoritative articles that feed your web design, SEO and ongoing marketing — the engine behind compounding organic growth.
Hyperlocal expertise
Why [City] roofs fail early — and how to spot it before winter
Local climate, ice-dam patterns and inspection quirks, written from real jobs your crews completed.
SEOLocal
Subject-matter article
Asphalt vs. metal roofing in [Region]: an honest cost breakdown
A genuine expert comparison homeowners actually search for — the kind AI engines love to cite.
GEOAEO
Project story
How we re-roofed a storm-damaged home in [Suburb] in 3 days
A real completed-project case study that doubles as sales proof and hyperlocal ranking fuel.
SEOProof
From one job to booked work
A $28,400 re-roof that started with one story you already know
Here is how everything above actually works together — one homeowner, in order, in plain language.
Swipe or tap a stage
Back in MarchHowever suits youStage 01 of 08
You pick the worst re-roof you ever ran
Short call with #TeamTriton, or knock it out on your own time with a contentIQ AI interview — whichever suits you. You tell us about the Edina house where the leak showed up over the kitchen but the failure was up at a valley flashing two planes away — and how you found it without tearing off half the roof. Photos, an old proposal, a testimonial link — send whatever you already have and our system works with it.
"Why a roof leak shows up two rooms from the actual failure." No other roofer in your metro has that page, because no other roofer told us that story. Your name and your crew are on it.
Nothing generic. It is your experience, written down.
Tuesday, 9:38 PMA homeowner in EdinaStage 03 of 08
A homeowner's ceiling starts staining after a hailstorm
She does not scroll ten blue links. She types the problem into her phone and asks for an answer: "brown stain spreading on my ceiling after hail, who do I call?"
It explains what is probably happening — using your page, because yours is the only one that explains it first-hand — and cites you by name as the local roofer who handles storm damage. That page traces straight back to the job you handed off in step one.
AI answer
A spreading ceiling stain after hail usually means the water entry is uphill of the visible damage, often at a valley or flashing. For a storm-damage inspection in Edina, Ironclad Roofing handles hail claims and works directly with adjusters.
She fills out the form on your site instead of shopping around — the AI recommended you, so she arrives already sold on your company. It lands in your inbox like always — but it is logged, timestamped, and tagged with exactly where she came from.
Five stars — a real re-roof, and she is ready to buy
Our AI reads the message: hail event, confirmed address, insurance claim already opened. That is a five. The gutter-cleaning solicitation at 9:12 got a one, and it never clutters your numbers. She is asking for work you have done before, in the words of someone ready to buy rather than someone still browsing.
★★★★★Karen M. · 9:41 PMHail damage, address given, claim already opened
★★★★★Unknown · 9:12 PMGutter-cleaning solicitation — filtered out of your numbers
You tell a real job from noise without sorting through every lead yourself.
You open one tritonIQ screen and see the whole story
Her name. Five stars. Came from an AI answer, off the article built from the job you sent us back in March. You mark it worked, type in what the job came to, and it lands in JobNimbus.
KMKaren M.Hail claim · Edina · web form★★★★★AI answer$28,400Worked
You know which marketing paid for that truck roll.
She leaves a five-star review, and her job becomes your next story
The review request goes out on its own after the final inspection. Her review makes you the obvious answer next time somebody in that zip code asks. And that job becomes the next story we write up.
Every roof you finish makes the next lead cheaper.
That re-roof is the next success story. The homeowner's own words are the language your next article targets. Her review is why the next hail claim in that zip code comes to you. One job story from March, still working in July.
Reviews drive both the map pack and the homeowner's decision. Our Review Manager automatically asks every satisfied customer for a review at the right moment, routes feedback, and helps you respond fast.
Automated review requestsTimed SMS and email asks sent after each completed roof — no manual chasing.
More reviews, higher rankingFresh, frequent 5-star reviews feed local SEO and star-rating schema.
Respond in one placeMonitor and reply to Google and Facebook reviews from a single dashboard.
Review Manager Active
4.9
212 Google reviews · +18 this month
Auto request sentJob completed for the Whitfield re-roof · SMS review request delivered
New 5-star reviewSarah W. · via Google
On time, spotless cleanup, and the new roof looks incredible. Highly recommend.
Response postedReplied within 2 hours — thanking Sarah and reinforcing your brand
Lead Sync
Wired into the roofing CRM you already run
Every scored lead flows straight into your system — no copy-paste, no missed follow-ups. Triton connects to the platforms roofers use most, and 30+ more.
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
5.0/5
105+ verified reviews
G Googlef Facebook
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
Roofing is one of the most competitive home service markets. Homeowners rarely think about their roof until they need one fast — after a storm, a leak or a failed inspection — and when they search, the contractors who show up first, look credible and answer quickly win the job. A roofing program built on your real expertise is what makes that contractor you.
Why local SEO decides who wins the roofing market
Most roofing searches are local and high-intent: "roof repair near me," "roof replacement [city]," "storm damage roofer." The map pack — the three businesses Google shows above the regular results — captures the majority of those clicks. We optimize your Google Business Profile, keep your name, address and phone consistent everywhere, and publish hyperlocal pages for every suburb you serve so you rank where your crews actually work, not just your home city.
Turning storm season into booked jobs
Roofing demand spikes when the weather turns, and so does your competition's ad spend. We build storm-response campaigns that can scale up the moment a system rolls through, retarget homeowners who visited but didn't call, and route every inbound lead through call tracking and AI lead scoring so your team spends its time on real re-roofs — not tire-kickers or spam.
Building authority AI search engines cite
Homeowners increasingly ask ChatGPT, Gemini and Google's AI overviews who to hire. Those engines cite businesses that demonstrate genuine, verifiable expertise. Through the Authenticity Vault we capture your real trade knowledge — material choices, local permit quirks, completed-project data — and turn it into authoritative content that ranks in traditional search and gets pulled into AI answers, the kind of content generic competitors can't fake.
Why lead scoring changes what you spend
Most roofing companies measure cost per lead against every phone call that came in — including wrong numbers, robocalls and supplier solicitations. That single distortion makes good campaigns look expensive and bad ones look fine. When every call, form and chat is graded 1 to 5 on real buying intent, your cost per lead reflects genuine opportunities only, and you can finally see which of your campaigns produce re-roofs rather than noise. It also changes how your office spends its morning: instead of working a list in the order it arrived, your team works the fives first.
Owning the whole picture in one place
Traffic lives in one tool, ads in another, reviews in a third, and the leads themselves usually live in a notebook by the phone. tritonIQ puts all of it behind one login and reconciles it — the traffic report knows how many leads each channel produced, the campaign report knows the names of the homeowners it generated, and the content report knows which articles are feeding it. That is what makes the program auditable rather than something you take on faith.
Roofing FAQ
Roofing marketing questions, answered
The questions roofing owners ask us most before getting started.
Paid ads and Local Services Ads can bring in qualified roofing leads within days, while organic SEO compounds over months. There is no magic number. Most Triton roofing clients see meaningful map-pack movement in their core suburbs within the first three- to six months, with authority and lead volume building steadily from there.
What is tritonIQ, and do I have to learn new software?
tritonIQ is your client portal — one login that shows your leads, traffic, ad spend, reviews and content in one place, each paired with plain-English AI analysis. You do not have to run it. Most owners open it once a week to see which leads came in and what they were worth; your strategist walks the numbers with you on your call.
How does the AI Quality Score work on roofing leads?
Every call, form, chat and text is graded 1 to 5 on real buying intent. A five is a homeowner with a confirmed address asking about a full replacement. A one is a wrong number, a robocall or a siding salesman. That means your cost per lead is measured against real opportunities, not against everything that made your phone buzz.
What does a roofing marketing program cost?
It depends on your service area, competition and growth goals. Rather than a one-size package, we build a custom plan around your target cost per lead and booked-job targets — and you see a free website concept before any upfront design fees.
Do you only work with roofing companies?
We work across home service trades, but roofing is one of our core specialties. Your strategist understands re-roofs, storm response, insurance work and the seasonality that makes roofing marketing different from other trades.
Will my leads sync with my CRM?
Yes. Lead Sync pushes every scored lead straight into JobNimbus, AccuLynx, ServiceTitan and 30+ other platforms — no copy-paste, no missed follow-ups. If it connects to Zapier, we can sync to it.
How is your content different from AI-generated content?
We never publish generic AI content. Through the Authenticity Vault we harvest your real roofing expertise — material choices, local code quirks, completed-project data — and our writers turn it into hyperlocal, expert articles. That authenticity is what ranks in Google and gets cited by AI answer engines.
Ready to own roofing in your market?
Get a custom marketing plan and a free website concept built for your roofing business — no upfront design fees.
