You spent good money to make the phone ring. Then a form comes in at 4:58pm on a Friday and sits until Monday. By then, the homeowner has already booked someone else.
Speed is the whole game
The data is brutal and consistent: the first business to respond wins the majority of the time. Not the cheapest, not the best-reviewed — the fastest.
- Respond in 5 minutes and you’re in the running.
- Wait an hour and your odds drop sharply.
- Wait until the next day and you’re usually just a quote they compare against.
Make follow-up automatic
Speed can’t depend on someone remembering. It has to be built into the system:
- Every call, form and chat lands in one place.
- Leads are scored so your team works the hottest ones first.
- Instant auto-replies buy you time while a human takes over.
That’s the difference between paying for leads and actually booking them.
