Know where you stand the moment you log in
See your leads, conversions, conversion rate, and reviews across the last 30 days plus an AI snapshot that reads every section and tells you what actually changed. One dashboard, endless data.
Traffic and conversions are both climbing and reviews remain fresh. Paid campaigns are paused, and there's no content in progress.
This is the actual screen
Website traffic and conversions are both climbing, and reviews remain fresh and strong. Paid campaigns are currently paused, and there's no content production underway.
Roofing replacement requests dominate high-intent leads this month, and organic search is producing your highest-scoring conversations. Five of 71 leads were operational noise and filtered from your cost per lead.
Organic and Paid together produced 83 of 151 leads (55%). Paid converts highest at 4.6%, while Organic delivers the most volume. Mobile is 63% of sessions, concentrated across the five boroughs and Yonkers.
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
- On-time, professional crews
- Clean, respectful job sites
- Quotes that match the final price
- Fast storm-damage response
- A couple noted scheduling ran a few days behind during peak season
From guesswork to a decision you can defend
- Analytics in one tab, ad spend in another
- Reviews scattered across three platforms
- Leads split between an inbox and a spreadsheet
- Nobody has time to reconcile it, so "is this working?" gets a shrug
- Every source pulled onto one screen
- Leads, traffic, spend, reviews and content read together, not separately
- A plain-English AI snapshot sitting on top of the numbers
- Refreshed daily, so what you open is never stale
- Thirty seconds tells you whether the program is healthy
- And exactly where to look when it is not
- No logins to chase, no reports to assemble
- Nothing slips quietly until the monthly call
The AI snapshot reads across all five engines at once. It is not a summary of one report — it is the connective tissue: traffic climbing while content production stalls, or reviews going stale while paid spend rises. Those cross-engine observations are the ones a human reviewing five dashboards separately almost always misses.
What tritonIQ Dashboard reports, and how to read it
Every number on the screen, what it actually measures, how to interpret it, and why it matters to your business.
01 Total leads Every call, form, chat and text captured in the last 30 days.
Compare to the previous 30 days, not to a target. Seasonality moves this number more than anything you do.
The top of your funnel. If it falls, nothing downstream can save the month.
02 Conversions Actions on your site GA4 counts as a conversion — form submits, call clicks, chat starts, bookings.
Should track roughly with total leads. A gap between them usually means a tracking problem, not a business problem.
Ties website behavior to real contact, and is the number your cost per lead is calculated from.
03 Conversion rate Conversions divided by sessions.
Judge it against your own trend. A drop while sessions rise often just means new, colder traffic — not a broken site.
Tells you whether more traffic would actually help, or whether the site is where the leak is.
04 New reviews Reviews received across every connected platform in the period.
Watch the pace, not the total. Steady beats a burst followed by six quiet months.
Reviews are one of the strongest ranking and trust signals in home services. Momentum here compounds.
Start at the snapshot, not the cards. It tells you which of the four numbers actually changed for a reason. Then click through to that engine — every line in the snapshot deep-links to the screen behind it.
Built for how contractors actually work
- Total leads, conversions, conversion rate and new reviews at a glance
- A 12-month trend and a breakdown of where results are coming from
- Click any number to open the engine behind it — from "that looks off" to the detail in one step
- A "how you can help" list — the few things only you can do
The AI snapshot reads across every engine at once and writes the story behind the numbers — not just the numbers. It refreshes daily, so you always open to the current picture.
One screen replaces five logins and five reports. In about thirty seconds you know whether the program is working and where to look if it isn't.
One login, connected engines
Built for your trade
From roofing to HVAC to remodeling — 35+ home service trades, plus small business and automotive.
Trusted to grow home service companies since 2011
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
Meet the team
Questions about tritonIQ Dashboard
What home service owners ask us most about tritonIQ Dashboard.
What is the tritonIQ Dashboard?
One screen that pulls your whole marketing program together — leads, traffic, conversions, ad spend, reviews and content — and puts a plain-English AI snapshot on top. The numbers that matter, read together, refreshed daily.
What does the AI snapshot actually do?
It reads across all five engines at once and writes the story behind the numbers, not just the numbers. It catches the cross-engine stuff a person reviewing five dashboards separately almost always misses — traffic climbing while content stalls, or reviews going stale while paid spend rises.
How often does it update?
Daily. You always open to the current picture — no waiting for a monthly report or a call to find out something slipped.
Do I have to log into a bunch of tools?
No. It replaces five logins and five reports with one screen. About thirty seconds tells you whether the program is healthy and where to look if it isn't — and every number cross-links straight into the engine behind it.
Is it just for reviewing, or does it tell me what to do?
Both. Alongside the trends and the breakdown of where results come from, it gives you a short 'how you can help' list — the few things only you, the owner, can move the needle on.
See tritonIQ Dashboard with your own numbers in it
Get a custom marketing plan and a walkthrough of the dashboard — no upfront design fees, no obligation.