See the name and number behind every paid lead
campaignIQ connects your Google Ads directly to real leads, not just clicks and impressions. See performance broken down by campaign so you know exactly which ads are driving booked jobs and real revenue.
Roof Replacement leads on value while Siding drives the cheapest volume. Budget should shift toward the campaigns booking real jobs.
Accountable ad spend
Stop paying for reports that report activity instead of revenue. While traditional agencies hide behind clicks and impressions, campaignIQ connects your Google Ad spend directly to real business outcomes. We match every dollar spent to the actual lead generated with it scored, attributed, and identified by name. You'll know exactly which campaigns drive booked jobs, making it simple to allocate your budget where it yields the highest return.
This is the actual screen
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
From guesswork to a decision you can defend
- Your ads report says impressions, clicks and cost per click
- None of those are a customer
- A campaign spends four thousand dollars — booked jobs, or wrong numbers?
- So pausing or scaling it is a coin flip
- Google Ads performance broken out campaign by campaign
- Each one reconciled against the leads it actually generated
- Down to the name, contact details and AI intent score
- Spend on one side, named human beings on the other
- Prove which campaigns produce revenue, not just activity
- Cut the ones that only look busy
- Budget moves backed by the names of the customers each campaign brought in
The AI campaign analysis judges campaigns on lead quality, not click volume — a campaign with cheaper clicks and worse leads gets flagged, not praised. It identifies your top performer, the volume driver, and anything spiking seasonally, and recommends where budget should shift.
What campaignIQ reports, and how to read it
Every number on the screen, what it actually measures, how to interpret it, and why it matters to your business.
01 Ad spend What Google Ads actually billed in the period.
Always read next to paid leads and lead value, never on its own.
The input. Every other number on the page exists to justify it.
02 Paid leads Leads attributed to paid campaigns and matched into leadIQ, with their intent scores.
Compare to Google's own conversion count. Google counts conversions; this counts people.
The honest output of your ad spend, spam already filtered out.
03 Cost per lead (CPL) Spend divided by attributed leads.
Compare CPL across campaigns, not against an industry benchmark. Your market and ticket size set what "good" is.
The efficiency number. It tells you which campaign buys customers cheapest.
04 Lead value Revenue recorded against leads from each campaign, fed back from your team.
A higher CPL with far higher lead value is usually the better campaign. Cheap leads on small jobs can lose money.
Stops you optimizing toward cheap leads and away from profitable ones.
05 ROAS Conversion value divided by spend.
Only as reliable as the lead values your team records — keep that habit current.
The single number that answers whether the ad account is making money.
06 Lead attribution detail The named leads behind any campaign row: contact info, channel and intent score.
Open a campaign before judging it. Three 5-star leads can outweigh twenty 2-star ones.
Makes ad performance auditable — and gives your sales team a call list.
Sort campaigns by lead value, not by CPL. Then expand the top and bottom rows and read the actual leads. The decision is usually obvious once you see the names.
Built for how contractors actually work
- Spend, clicks and conversions by campaign
- Lead attribution down to the person: name, contact info and intent score
- Cost per lead and return on ad spend per campaign
- Lead value recorded against the campaign that produced it
The AI campaign analysis flags what's performing, what's underdelivering and where budget should shift — judged on lead quality, not click volume.
You can finally tell which campaigns produce quality leads and which just spend money — and prove it with the names of the customers they brought in.
How campaignIQ ties every ad dollar to a named lead
Your Google Ads dashboard reports impressions, clicks and cost per click. None of those is a customer. When a campaign spends four thousand dollars, that report can't tell you whether it booked real jobs or a pile of wrong numbers — so scaling it or pausing it is a coin flip. campaignIQ ends the guessing by putting spend on one side and the actual named leads each campaign produced on the other.
Spend on one side, named leads on the other
campaignIQ breaks your Google Ads performance out by campaign and reconciles each one against the real leads it generated — pulled in from leadIQ, down to the person's name, contact details and intent score. The spend comes live from your Google Ads account; the leads come from the same scoring engine that grades everything else. No exporting spreadsheets, no guessing at the connection between a campaign and the phone ringing. You open one screen and the two halves already line up.
Cost per lead and ROAS, measured per campaign
Because the leads are matched to the campaigns that produced them, you get a true cost per lead and return on ad spend for each one — not an account-wide average that hides which campaign is carrying the rest. Lead value recorded by your team flows back against the campaign that earned it, so ROAS reflects booked revenue, not conversion events. That turns ad spend into a decision you can defend in a meeting: this campaign buys customers at this price and returns this much.
Judged on lead quality, not click volume
A campaign with cheap clicks and junk leads gets flagged here, not praised. The AI campaign analysis reads lead quality first — it names your top performer on lead value, your cheapest volume driver, and anything spiking seasonally, then says where budget should move. Before you judge any row, open it and read the actual leads: three five-star jobs can outweigh twenty two-star ones, and the raw lead count never tells you that. Quality is the input to every budget call.
Where Local Services Ads fit
One honest caveat. Local Services Ads run inside Google's own closed, pay-per-lead system, so those leads can't be tracked through the same last-click attribution or scored by leadIQ the way your Search and Social campaigns are. We don't paper over that. LSA is still a strong channel, and we manage it separately as part of your Paid Ads program — it just reports inside Google's platform rather than in campaignIQ.
One login, connected engines
Built for your trade
From roofing to HVAC to remodeling — 35+ home service trades, plus small business and automotive.
Trusted to grow home service companies since 2011
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
This company truly helped us grow! Amazing people to work with. Wished I found them sooner!!!
Meet the team
Questions about campaignIQ
What home service owners ask us most about campaignIQ.
How is campaignIQ different from the Google Ads dashboard?
Google Ads reports impressions, clicks and cost per click — none of which is a customer. campaignIQ breaks performance out by campaign and reconciles it against the actual leads each one produced, down to the person's name, contact info and intent score. Spend on one side, named human beings on the other.
Does it judge campaigns on clicks or on booked jobs?
Lead quality, not click volume. A campaign with cheap clicks and junk leads gets flagged, not praised. The AI analysis names your top performer, your volume driver, and anything spiking seasonally — then tells you where budget should shift.
Can I prove which campaigns actually make money?
Yes. Lead value is recorded against the campaign that produced it, so you get cost per lead and return on ad spend per campaign — and every budget move is backed by the names of the customers that campaign brought in.
Where do the numbers come from?
Live from your Google Ads account, tied to leadIQ's scored leads — so ad spend and booked jobs sit in the same view, refreshed for you. No exporting spreadsheets, no guessing at the connection.
Does this cover Local Services Ads too?
LSA runs as a closed Google system, so those leads can't flow through the same last-click attribution. We manage LSA separately as part of your Paid Ads program.
See campaignIQ with your own numbers in it
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