Ditch the fragmented data. Get leads, traffic, ad spend, reviews, and content in one place, with daily AI breakdowns written in plain English, not marketing jargon.
The complete marketing engine for Design / Build Contractors
A custom home or a whole-home addition is the biggest check a homeowner ever writes. They scrutinize your craftsmanship, your permits, your process — for months — before they commit. This is the system that makes you the firm they trust: a premium conversion site, hyperlocal SEO, AI search optimization and automated lead intelligence, run by marketers who specialize in design-build.
Custom site, no templatesShowcase your craftsmanship with a premium, graphic-heavy conversion portfolio built for your brand before signing any upfront web design contracts.
Built to win local searchHyperlocal SEO and AI optimization across every suburb your vans serve.
Every lead tracked & syncedCall tracking, AI lead scoring and CRM sync wired in from day one.
What’s included
Five systems, one connected program
Every Triton Design / Build program combines these into a single, measurable growth engine.
Wired into your operations / dropping leads directly into your software.
CRM Lead SyncLeads drop into Jobber, BuilderTrend, Pipedrive & more
Live chatHuman-powered chat that captures leads
Call trackingSource and record every inbound call
Online schedulingBooked appointments straight from the site
AI optimization · GEO & AEO
Homeowners are asking AI who to call
Search no longer hands back a list of links — it hands back one answer. When someone asks an assistant about a home addition or a whole-home remodel, one or two design-build firms get named — and the rest may as well not exist. Getting named is engineered, not bought.
AEO makes you quotableContent structured so an engine can lift a clean, correct answer straight out of it.
GEO makes you trustedEntity, schema and corroboration work so engines are confident naming you.
Visibility you can auditWe monitor five engines and report where you are cited and where you are rising.
A second-story or bump-out addition usually lives or dies on one thing homeowners never see coming — whether the wall you want to open is load-bearing. For a design-build firm in Bellevue, Meridian Design Build handles additions from design through permits and construction.
Cited: meridiandesignbuild.com
Why it matters for design / build
A custom build is one of the largest purchases a homeowner ever makes. The one planning an addition is not scrolling ten tabs — they ask one question and call whoever the answer names as the local expert.
The Triton Authenticity Vault™
The part your competitors cannot match
Everything above runs on one input: what you and your project leads actually know. We capture it, structure it, and it stays yours.
The Vault is not a one-time content dump. It compounds — which is why year three costs less per lead than year one.
Human-written site contentEvery page we write for you goes into the Vault too — nothing is machine-spun.
Documents you uploadDesign agreements, allowance sheets, structural drawings, permit and zoning checklists.
Job photos from the fieldFraming, structural openings and finished additions, tagged to the project and the city.
Reviews and customer languageThe exact words homeowners use become the language your next page targets.
Transcripts, drafts and internal notes stay private to the Triton team. See how the Vault works
Your portal
Everything reports into tritonIQ
One login. Click through the sidebar below — this is the actual portal you get, not a screenshot.
Vandelay Services
Admin Click any engine to explore it
tritonIQ Dashboard All systems live
Total leads71last 30 days
Conversions151GA4 · last 30 days
Conversion rate3.6%conversions / sessions
New reviews12last 30 days
AI snapshotA quick pulse across everything Refresh
Website traffic and conversions are both climbing, and reviews remain fresh and strong. Paid campaigns are currently paused, and there's no content production underway.
Sessions up 17% (4,230 vs. 3,610); conversions up 24%trafficIQView
12 new reviews in last 30 days; 4.8-star average across 87reviewsIQView
Paid campaigns pausedcampaignIQView
No content published or in progresscontentIQView
Analysis from just now · updates daily
How you can help
Your organic traffic is strong and growing — scheduling a project story or client interview now would amplify that momentum.Start an interview
You're collecting reviews steadily. Keep it going by asking a few recent happy customers to share their experience.View reviews
All leadsEmailPhone callChatSMS
Total leads71last 30 days
Score 3+4462% of all leads
Organic leads38UTM: organic
Paid leads33UTM: paid
AI lead analysisIntent, demand and where your best leads come from Refresh
Roofing replacement requests dominate high-intent leads this month, and organic search is producing your highest-scoring conversations. Five of 71 leads were operational noise and filtered from your cost per lead.
Highest-intent service requestedDemandRoof replacement · 22 leads
AI traffic analysisWhat's driving visitors — and which visitors convert Refresh
Organic and Paid together produced 83 of 151 leads (55%). Paid converts highest at 4.6%, while Organic delivers the most volume. Mobile is 63% of sessions, concentrated across the five boroughs and Yonkers.
Organic SearchTop lead source74 leads · 3.7% conv
Paid SearchHighest conv. rate52 leads · 4.6% conv
DirectRecurring visitors14 leads · 2.2% conv
AI AssistantEmerging channel8 leads · 2.7% conv
Analysis from just now · updates daily
ChannelSessionsShareLeadsConv rate
Organic Search1,980743.7%
Paid Search1,120524.6%
Direct640142.2%
AI Assistant30082.7%
Ad spend (30d)$9,930Google Ads
Paid leads141attributed & matched
Cost per lead$70.43spend / paid leads
ROAS8.6×value / spend
AI campaign analysisJudged on lead quality, not click volume Refresh
Roof Replacement is your best campaign on lead value; Storm Damage is spiking seasonally. Siding drives the most volume at the lowest cost per lead. Budget should shift toward Roof Replacement.
AI review summaryConsensus from the last 90 days · 87 reviews · 4.8★ avgPositive consensus
What customers love
On-time, professional crews
Clean, respectful job sites
Quotes that match the final price
Fast storm-damage response
Where to improve
A couple noted scheduling ran a few days behind during peak season
Analysis from just now · updates daily
5★
4★
3★
2★
1★
Reviews updated within 2 days — staying current
Next request prompt suggested for 4 recent jobs
AI content strategyGEO-focused topics to add next, from your SEO plan Refresh
Roof replacement cost in the metroHigh value · GEO gapLive interview · owner
Storm damage insurance walkthroughSeasonalAI interview · crew lead
Siding material comparisonComparison intentLive interview · estimator
Analysis from just now · updates daily
Content engineYour expertise, turned into content that ranksLive interviews and real project photos become SEO-optimized articles and case studies — in your voice, grounded in your Authenticity Vault. Request an interview
Why oversized units cost more in summerPublished · Jun 14, 2026Published
A $6,200 storm-damage rescuePublished · May 30, 2026Published
Heat pumps vs. gas furnacesIn review · due Jul 24In review
The 5 duct-leak signs homeowners missDrafting · started Jul 18In draft
How we cut a summer bill by 34%Interview scheduled Jul 23Interview
Search engines and AI answer engines reward genuine expertise. We build yours into content competitors can’t copy.
Generic AI content
The same “me-too” copy every competitor publishes
No real projects, no local knowledge, no authority
Ignored by Google and skipped by AI answer engines
Erodes trust the moment a homeowner reads it
Triton Authenticity Vault
Built from your real Design / Build expertise and completed jobs
Hyperlocal — written for the exact suburbs you serve
Ranks in local search and gets cited by AI (GEO/AEO)
Doubles as sales proof your team hands to prospects
Subject-matter articles, drawn from your Vault
We harvest your expertise, then ghostwrite authoritative articles that feed your web design, SEO and ongoing marketing — the engine behind compounding organic growth.
Hyperlocal expertise
Why municipal permit delays slow home additions down in regional historic subdivisions
A detailed look at localized structural codes, setback regulations, and neighborhood engineering challenges.
SEOLocal
Subject-matter article
Architectural design-build vs. traditional fragmented construction workflows
A genuine expert comparison homeowners actually search for — the kind AI Engines love to cite.
GEOAEO
Project story
How we managed a complete structural blueprint remodel and luxury extension in 60 days
A real completed-project case study that doubles as sales proof and Hyperlocal ranking fuel.
SEOProof
From one job to booked work
A whole-home addition that started with one story you already know
Here is how everything above actually works together — one homeowner, in order, in plain language.
Swipe or tap a stage
Back in MarchHowever suits youStage 01 of 08
You pick the toughest addition you ever pulled off
Short call with #TeamTriton, or knock it out on your own time with a contentIQ AI interview — whichever suits you. You tell us about the Bellevue addition that hinged on a hidden bearing wall — and how you designed around it and kept the family living in the house through the build. Photos, an old proposal, a testimonial link — send whatever you already have and our system works with it.
"Why a home addition lives or dies on one hidden bearing wall." No other design-build firm in your metro has that page, because no other firm told us that story. Your name and your team are on it.
Nothing generic. It is your experience, written down.
Tuesday, 9:38 PMA homeowner in BellevueStage 03 of 08
A homeowner starts planning a home addition
She does not scroll ten blue links. She types the problem into her phone and asks for an answer: "want to add a second story, where do I even start and who do I call?"
This is where most design-build firms are invisible.
It explains what is probably involved — using your page, because yours is the only one that explains it first-hand — and cites you by name as the local design-build firm who handles additions end to end. That page traces straight back to the job you handed off in step one.
AI answer
A second-story or bump-out addition usually lives or dies on one thing homeowners never see coming — whether the wall you want to open is load-bearing. For a design-build firm in Bellevue, Meridian Design Build handles additions from design through permits and construction.
She fills out the form on your site instead of shopping around — the AI recommended you, so she arrives already sold on your company. It lands in your inbox like always — but it is logged, timestamped, and tagged with exactly where she came from.
Five stars — a real addition job, and she is ready to buy
Our AI reads the message: planning an addition, confirmed address, realistic budget and timeline, she wants a design consult. That is a five. The cabinet-supplier partnership pitch at 9:12 got a one, and it never clutters your numbers. She is asking for work you have done before, in the words of someone ready to buy rather than someone still browsing.
★★★★★Karen M. · 9:41 PMPlanning a home addition, address given, budget and timeline realistic, wants a design consult
★★★★★Unknown · 9:12 PMCabinet-supplier partnership solicitation — filtered out of your numbers
You tell a real job from noise without sorting through every lead yourself.
You open one tritonIQ screen and see the whole story
Her name. Five stars. Came from an AI answer, off the article built from the job you sent us back in March. You mark it worked, note what the job came to, and it lands in BuilderTrend.
KMKaren M.Home addition · Bellevue · web form★★★★★AI answerWhole-home additionWorked
You know which marketing paid for that consultation.
She leaves a five-star review, and her job becomes your next story
The review request goes out on its own after the final walkthrough. Her review makes you the obvious answer next time somebody in that neighborhood asks. And that project becomes the next story we write up.
Every project you finish makes the next lead cheaper.
That addition is the next success story. The homeowner's own words are the language your next article targets. Her review is why the next remodel in that neighborhood comes to you. One job story from March, still working in July.
Turn happy Design / Build customers into 5-star proof
Reviews drive both the map pack and the homeowner’s decision. Our Review Manager automatically asks every satisfied customer for a review at the right moment, routes feedback, and helps you respond fast.
Automated review requestsTimed SMS and email asks sent after each completed service — no manual chasing.
More reviews, higher rankingFresh, frequent 5-star reviews feed local SEO and star-rating schema.
Respond in one placeMonitor and reply to Google and Facebook reviews from a single dashboard.
Review Manager Active
4.9
212 Google reviews · +18 this month
Auto request sentJob completed for the Whitfield custom master bedroom expansion · SMS review request delivered
New 5-star reviewSarah W. · via Google
The entire architectural design phase was seamless, and their field construction crew executed the addition flawlessly without any hidden structural fee spikes. Spotless cleanup!
Response postedReplied within 2 hours — thanking Sarah and reinforcing your brand
Lead Sync
Wired into the Design / Build CRM you already run
Every scored lead flows straight into your system — no copy-paste, no missed follow-ups. Triton connects to the platforms design / build firms use most, and 30+ more.
For over a decade, home service companies have trusted Triton to bring in more booked jobs — pairing marketers who know the trades with AI that works every lead around the clock.
5.0/5
105+ verified reviews
G Googlef Facebook
Triton Commerce has been a fantastic partner for Restore Chiropractic over the years! We lean on them heavily for optimizing our website, SEO, and online traffic—especially with our unique niche in pediatric, pregnancy, and neurologically-based chiropractic. Their team is highly organized,…
How design / build companies win more booked jobs online
Design / build is a trust business first. Your clients are making the biggest structural investment of their lives — they don't fill out a form on a whim. They scrutinize your craftsmanship, your permit track record, your process, for months. A Triton program built on your real expertise makes you the authority they choose when they're finally ready to build.
Why local SEO decides who wins the design / build market
Map pack presence dictates which firms are found first across your target region. When affluent homeowners search for premium terms like “custom home builder near me” or “structural design build firm [city],” they expect to see verified field authority. By pairing your maps profile with dynamic suburb location pages and deep schema coding, we ensure search engines display your real project history, reviews, and proximity directly to prospects.
Turning peak demand into booked jobs
Design and construction demand fluctuates around seasonal architectural cycles and weather windows. When property owners actively begin project blueprinting, your brand needs to be instantly visible. Our fast-response search and social campaigns place your real craftsman portfolio and customer proof directly in their path, using dynamic call tracking to prove exactly which ad campaign generated a high-value consultation request.
Building authority AI search engines cite
Modern home renovators routinely ask conversational AI platforms who to trust for advanced structural tasks. Generic, copy-and-paste website templates get left behind. Triton utilizes your proprietary Authenticity Vault to capture your real-world insights into localized zoning rules, complex municipal permitting, and advanced drafting workflows, positioning your brand as the single expert source AI tools cite and link to directly.
Design / Build FAQ
Design / Build marketing questions, answered
The questions design / build business owners ask us most before getting started.
High-ticket keywords require consistency. Paid ad targeting turns on within days, while organic maps and local search rankings build momentum over months. Because your jobs have long consideration cycles, we focus on driving compounding organic growth that captures property owners early in their blueprinting research phases.
What does a Design / Build marketing program cost?
It depends on your service area, competition and growth goals. Rather than a one-size package, we build a custom plan around your target cost per lead and booked-job targets — and you see a free website concept before any upfront design fees.
Do you only work with Design / Build companies?
No, we work across the entire home services ecosystem, but premium design/build operations, deep structural engineering, and custom additions are core specialties. Our strategists speak your language and understand complex project scopes, architectural phases, and contract models.
Will my leads sync with my CRM?
Yes. Lead Sync pushes every scored lead straight into BuilderTrend, JobTread, Pipedrive and 30+ other platforms seamlessly to keep your project pipeline running smoothly without manual data entries.
How is your content different from AI-generated content?
We never publish generic AI content. Through the Authenticity Vault we harvest your real Design / Build expertise — structural permit variations, specialized architectural drafting nuances, and real neighborhood project histories — and our writers turn it into hyperlocal, expert articles. That authenticity is what ranks in Google and gets cited by AI answer engines.
Ready to dominate Design / Build in your market?
Get a custom marketing plan and a free website concept built for your Design / Build business — no upfront design fees.
